Sách Ứng Dụng Big Data Trong Kinh Doanh
MỤC LỤC TABLE OF CONTENTS Preface xix Introduction xxi 1 The Big Data Business Opportunity 1 The Business Transformation Imperative 3 Walmart Case Study 3 The Big Data Business Model Maturity Index 5 Business Monitoring 7 Business Insights 7 Business Optimization 9 Data Monetization 10 Business Metamorphosis 12 Big Data Business Model Maturity Observations 16 …
